01
Common Ground
Independent brand concept
Common Ground is a self-initiated café identity concept. The brief called for a welcoming neighborhood brand that could stay readable on a takeaway cup, a small menu, and a social announcement.
Visual design
Mara Vale
Visual design
I create visual identities and editorial systems with a clear idea behind every decision.
Selected work / 03
A few things I’ve put into the world.
Read the case study ↗
02
After Hours
Art direction and poster system
This self-initiated music-event concept needed an expressive headline and practical event information. I treated the poster as a hierarchy problem: communicate the atmosphere first, then make the date and location easy to find.
03
Field Notes
Editorial layout and typography
Field Notes is a concept for a short design journal. The challenge was to balance long-form reading, short captions, and visual pauses while keeping the publication consistent from spread to spread.
About
How I approach the work.
I’m a visual communication student interested in branding, typography, and information design. My favorite projects turn a loose brief into a small set of consistent choices that work across print and screen.
Tools & capabilities
- Figma
- Illustrator
- Typography
- Visual identity
- Editorial design
Experience
Where I’ve been learning.
Design Intern
Paper & Signal Studio · May–August 2026
Prepared layout variations and presentation boards for feedback from a senior designer.
Adapted approved visual elements across social, print, and digital formats.
Organized export files and documented type, spacing, and color rules for handoff.
Education
Learning that shapes the work.
B.A. Visual Communication Westbridge University · Expected May 2027
The next conversation
Let’s make something useful.
Download resume ↓
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