Project 02 / 3
After Hours
Art direction and poster system
The challenge
This self-initiated music-event concept needed an expressive headline and practical event information. I treated the poster as a hierarchy problem: communicate the atmosphere first, then make the date and location easy to find.
My contribution
Art direction and poster system
The decisions
I paired oversized condensed type with an offset circular motif. A fixed information strip anchors the changing headline composition. The same rules adapt to a portrait poster, a square social tile, and a narrow event banner.
The evidence
The proposed campaign has a consistent event treatment and information hierarchy. The photograph is a creative-workspace reference, not an original poster. The review criteria are reading order, contrast, and whether the practical details remain legible when the design is reduced to a phone-size thumbnail.
The outcome
I produced a campaign direction and a repeatable layout system. No actual event, ticket sales, audience response, or commissioned client is represented.
Limits and next steps
Expressive typography works best when the essential information has a reliable place to live.
The next conversation
Let’s make something useful.
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