Common Ground
Independent brand concept

Common Ground is a self-initiated café identity concept. The brief called for a welcoming neighborhood brand that could stay readable on a takeaway cup, a small menu, and a social announcement.
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3 projects, each with its own story.
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Independent brand concept

Common Ground is a self-initiated café identity concept. The brief called for a welcoming neighborhood brand that could stay readable on a takeaway cup, a small menu, and a social announcement.
Art direction and poster system

This self-initiated music-event concept needed an expressive headline and practical event information. I treated the poster as a hierarchy problem: communicate the atmosphere first, then make the date and location easy to find.
Editorial layout and typography

Field Notes is a concept for a short design journal. The challenge was to balance long-form reading, short captions, and visual pauses while keeping the publication consistent from spread to spread.
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